There’s no denying that even ten years ago, it would have been impossible to rally the scale of young people involved in Skolstrejk för Klimatet. Because somewhere along the way, activism became deeply uncool. The spirit of the 60s and 70s, when people demanded civil rights, climate action and sexual revolution lost steam, and in its place, a profound and deep-seated aversion to civil disobedience took hold. Activists were portrayed as a threat to public order, while feminists took the brunt of media hatred, earning the stereotype of angry, bra-burners that persists to this day. By all accounts, activism was considered A Very Bad Thing.