Everyone knew the Dior SS17 campaign would change the game. For the first time in its 70-year history, the venerable fashion house had appointed a woman as creative director; and Maria Grazia Chiuri, the couturier at its helm, was ready for a revolution. This was to be a campaign created exclusively by women for women, and with the help of acclaimed French photographer Brigitte Lacombe, Chiuri set about staging a contemporary feminist vision like no other.
Amid the white T-shirts emblazoned with feminist slogans and clouds of frothy tulle, two sisters were turning heads. The identical twins in question, Ruth and May Bell, had been tapped by Chiuri to convey the multifaceted essence of the modern woman. The house of Dior had spoken: sisterhood was back.
Fashion has always had a soft spot for family, but the recent rise of the sister act shows that its fascination with those who share a gene pool remains strong. This new generation of siblings perform a vital role when it comes to rewriting the codes of fashion. What links this new collective, aside from striking symmetry, is their real sense of sisterhood – one without a calculated marketing campaign behind it. Take Gigi and Bella, (no last name necessary) who wear their biology with great éclat. “Gigi is my comfort blanket,” Bella told Grazia, dispelling rumours of sibling rivalry. “We cheer each other on and we’re not competitive. She’s an incredible person and I’m lucky to have her as my sister.”
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